Tracking and Reporting ROI in Higher Ed Marketing
Learn how to confidently track what works, prove impact, and improve results across your student recruitment funnel.
Watch the FREE Webinar
Why Watch?
Higher ed marketers are under more pressure than ever to show results. But tracking ROI isn’t easy, especially with long enrollment cycles, disconnected systems, and limited reporting.
This webinar helps you simplify ROI tracking and start proving impact.
Learn how to measure ROI in a higher ed context
See what makes ROI tracking different—and harder—in this space.
Discover which metrics actually matter
Cut through the noise and focus on data that drives enrollment.
Align with admissions and leadership using real data
Stop wasting time on vanity metrics and incomplete reporting.
See how to communicate results to leadership
Learn how to present data in a way that earns buy-in.
Gain strategies you can apply right away
Walk away with simple, actionable tactics and a free ROI template.
What’s Inside:
A practical walkthrough of how to track and report ROI—without overcomplicating your process.
ROI Fundamentals
Understand what ROI really means in higher ed and why it matters for marketers and decision-makers alike.
Key Metrics & Tools
Learn which metrics to track and which tools to use—from Google Analytics to CRMs and campaign UTMs.
Reporting ROI Effectively
See how to turn your data into a story leadership can understand and support.
Real-World Case Studies
Hear how other institutions track ROI, what they learned, and what changed as a result.
Watch the Webinar
Fill out the form to get instant access to the full webinar recording and start taking control of your marketing ROI today.