ROI Calculator for Higher Education Marketing
Measure and improve your marketing performance with a ready-to-use ROI calculator built for higher ed marketers.
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Why Use It?
Our free Google Sheets ROI Calculator helps higher ed marketers measure what really counts—cost per inquiry, cost per application, cost per enrollment, and revenue per student—so you can finally connect your marketing efforts to real enrollment outcomes.
Get clear on where your budget is actually working
Stop guessing which channels are driving real enrollment—see the data that matte
Make smarter, faster marketing decisions
Shift resources to high-performing channels and programs with confidence.
Align with admissions and leadership using real data
Speak the language of enrollment outcomes your stakeholders understand.
Stop guessing—and start optimizing
Replace intuition with insights that drive real enrollment growth.
What’s Inside:
This isn’t just a basic spreadsheet. It’s a fully built calculator with dashboards and auto-generated insights designed for higher ed marketing teams who need more than just impressions and clicks.
Executive Dashboard
High-level summary of key metrics across all channels and programs—CPI, CPA, CPE, revenue per student, top-performing channels, and marketing ROI.
ROI by Channel
See which channels are bringing in leads, applications, enrollments, and revenue—along with automated conversion rates and ROIasd
ROI by Program
Understand how each program performs, from lead to enrollment, with built-in calculations and performance summaries.
Full Dashboards (Tables & Charts)
Visualize and filter performance by term, country, degree level, residency status, and more. Includes over 10 detailed charts and views to guide your strategy.
Get the Calculator
Fill out the form to get instant access. You’ll receive the template via email and get added to our newsletter for more tools, tips, and insights on enrollment marketing.