SEO Migration Checklist for Higher Education
A practical checklist to help higher ed institutions manage website migrations without losing search rankings, leads, and applications.
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Why Download?
Website migrations are high-stakes for colleges and universities. This checklist helps you protect your organic visibility, traffic, leads, and reputation throughout the process.
Understand what’s at risk during a migration
Site migrations often lead to lost rankings and traffic—but they don’t have to. Learn how to avoid the mistakes that damage brand visibility and student acquisition.
Get alignment across marketing, web, and IT
Ensure your internal and external teams are following the same roadmap with a shared checklist built for cross-functional collaboration.
Stay focused on enrollment-critical pages
Preserve the performance of your program, admissions, and financial aid pages, where prospective students make decisions.
Communicate confidently with leadership
Use a structured migration plan to show your team is proactive, data-driven, and prepared for launch.
What’s Inside:
A detailed, higher ed–specific checklist that guides your team through every phase of a successful SEO migration
Pre-Migration
Audit your current site’s SEO, map redirects, and prepare your high-value pages—especially program, admissions, and financial aid content—before anything moves.
Post-Migration: Next Day
Run post-launch QA to confirm that everything is indexed properly, traffic is stable, and conversions remain intact—so you catch issues before they escalate.
Launch Day – During Migration
Follow a launch-day protocol to ensure redirects are active, tracking is working, and key SEO elements are in place.
Ongoing Monitoring & Optimization
Track performance over the first few weeks, monitor for indexing issues or drops, and begin refining content, technical SEO, and UX based on real user behavior.
Download the Checklist
Fill out the form to get instant access to the 2025 SEO Migration Checklist for Higher Education, and ensure your website migration protects your website performance .