How to Set Up Google Analytics for Higher Education
A step-by-step guide to setting up Google Analytics 4 (GA4) for colleges and universities.
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Why Download
You are using GA4 but still aren’t confident it’s set up to track what really matters for your institution. This guide helps you validate and optimize your setup, so you can stop guessing and start making smarter, data-backed decisions.
Get Clarity on GA4
Understand what GA4 is, how it’s different from Universal Analytics, and why it’s essential for higher ed marketing today.
Follow a Proven Setup Process
No guesswork—just a step-by-step guide to setting up your GA4 property the right way from the start.
Track What Matters
Set up meaningful events, conversions, and user insights that actually inform your marketing decisions.
Make Better Use of Google Tools
Learn how to connect GA4 with Google Ads, enable Google Signals, and unlock advanced features.
What’s Inside:
From setup to reporting, this guide walks you through everything you need to get GA4 working for your institution.
GA4 Basics for Higher Ed
Learn what GA4 is, how it works, and why it matters for your marketing and reporting.
GA4 vs GA3
A simple breakdown of what’s changed—and what you need to adapt.
Step-by-Step Setup Instructions
Easy-to-follow instructions for creating your GA4 property, installing tags, and verifying tracking.
Advanced Configuration Tips
Activate Google Signals, connect Ads, and explore engagement metrics in GA4.
Get the Free Guide
Fill out the form to download the full GA4 setup guide for higher education and start collecting clean, actionable data today